Domino's Pizza has watched it's market share shrink over the last years. The Noid was a flop and clearly was the wrong direction for them to go. At it's roots Domino's Pizza is not known for great pizza, it's not even really good pizza. If you have been watching any amount of TV lately, will you have noticed that Domnino's is telling it's customers what they do offer. What they offer is hot pizza in 30 minutes. They are getting back to the foundation of what revolutionized the pizza industry. They may not be making the "30 minutes or free" guarantee, but they are asking "Do you have 30 minutes?"
How does this relate to Happy? We have experienced a few setbacks from taking the wrong direction. This has forced us to get back to our roots. A mutltisport team has been formed. The area's top triathletes, road cyclists, mountain bikers, and runner's are joining together to post impressive race results while promoting our sports and helping others along the way. Our first one of a kind event is scheduled for March 1 (details to come). Our many plans to help local charities, cycling advocacy, and our environment are taking form.
While we may not have gone to market with a full clothing line yet like we wanted to, you will see Happy and HM Gear throughout the country by July 1. The sale of those items will be fueled by what we do best--helping others and helping our sports.
Be Active Be Happy
Sunday, January 27, 2008
Tuesday, November 20, 2007
Updates
Catalog, hang tags, and order forms have been designed. Prototypes have turned into samples, and the samples have been sent back for revisions. Outerwear has been designed, prototypes are starting to arrive. Feedback has been good. People want the product now, growth in inevitable.
Be Active Be Happy
Be Active Be Happy
Saturday, October 27, 2007
Tuesday, October 23, 2007
The Ballengee
Baggy jersey: The Ballengee
Versatile. Functional. Resilient. Beyond elite. Fashionable. All-world endurance junkie Danelle Ballengee has earned our recognition as the most versatile athlete we know. She has achieved across the board success in everything outdoors: triathlon/duathlon, kayaking, adventure racing, cycling, running, snowshoeing – she does it all better than most. We couldn’t think of a better tribute than to name this multi-discipline shirt after Nellie. Her impending return to competition after a near-death experience in 2006 serves as an inspiration to athletes everywhere. The moisture-wicking fabrics have UV protection, anti-bacteria and odor protection to go with the multi-panel design for a sleek fit. This top is available in Candy Corn and Just Before Dawn
Versatile. Functional. Resilient. Beyond elite. Fashionable. All-world endurance junkie Danelle Ballengee has earned our recognition as the most versatile athlete we know. She has achieved across the board success in everything outdoors: triathlon/duathlon, kayaking, adventure racing, cycling, running, snowshoeing – she does it all better than most. We couldn’t think of a better tribute than to name this multi-discipline shirt after Nellie. Her impending return to competition after a near-death experience in 2006 serves as an inspiration to athletes everywhere. The moisture-wicking fabrics have UV protection, anti-bacteria and odor protection to go with the multi-panel design for a sleek fit. This top is available in Candy Corn and Just Before Dawn
Saturday, October 20, 2007
Warranty
All HM Gear products are designed to allow the original owner to be "Happy" no matter the activity and are fully warranted against defects in materials and workmanship. If a product fails to be Happy due to material defect or manufacturing, even after extend use, we will replace, repair, or restore the original function without charge, at our option. This warranty does not include product failures resulting from accidents, misuse, improper care, or normal wear. Our products have been designed and manufactured with the intent that the wearer Be Active, Be Happy in their activity choices.
Thursday, October 18, 2007
The Fiji
Tech cargo: The Fiji
Fiji conjures the image of laid-back resorts on one side and a think tangle of jungle on the other. These shorts flow perfectly from one environment to the other and back again. Multiple pockets and moisture wicking fabrics make this piece perfect for the traveler, racer, or everyday person. These unisex shorts come in Dark as Night.

Fiji conjures the image of laid-back resorts on one side and a think tangle of jungle on the other. These shorts flow perfectly from one environment to the other and back again. Multiple pockets and moisture wicking fabrics make this piece perfect for the traveler, racer, or everyday person. These unisex shorts come in Dark as Night.
Tuesday, October 16, 2007
Hartman Tee
SS Tech Tee: The Hartman Tee
Our early training sessions took place in and around the Hartman Nature Preserve in Cedar Falls. Simple on the surface, but deeply structured, these sessions prepared us to compete with the best around. This top features UV protection, anti-odor protection, moisture wicking fabrics and a pair of reflective stripes for visibility. We offer this shirt in both Dark as Night and Whipped Cream.
The Dark as Night color is pictured below.

While the front of every piece has a tonal Happy on them, the back of all our clothes have the Happy Mutant logo in the Happy Green color.
Our early training sessions took place in and around the Hartman Nature Preserve in Cedar Falls. Simple on the surface, but deeply structured, these sessions prepared us to compete with the best around. This top features UV protection, anti-odor protection, moisture wicking fabrics and a pair of reflective stripes for visibility. We offer this shirt in both Dark as Night and Whipped Cream.
The Dark as Night color is pictured below.
While the front of every piece has a tonal Happy on them, the back of all our clothes have the Happy Mutant logo in the Happy Green color.
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