Why?

We visited hundreds booths at Interbike. Got the technical run down on what seems to have been thousands of products. I talked to reps, directors, and owners of various companies. Only one, I repeat ONE, company told me why I should buy their product(s). There were even 2 companies that I told them I use their competitor's products, and neither of them attempted to convert me. Tell me its the best and why I should buy it. Tell me its not the best, but why I should buy it anyway.